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Chrysler Success Story

The Problem
Dealers needed a way to execute marketing campaigns to improve new customer in-store traffic and customer loyalty. Dealers were making independent decisions and brand compliance was suffering.
 
The Solution
Avanzado deployed a full AMP solution with AdBuilder and 20/20 data reporting to provide a nationwide solution that allows dealers to execute brand compliant, cost effective marketing materials to drive traffic to dealership service departments.
 
Available templates allow for Dealers to choose incentives based on each customer’s service history. They also incorporate vehicle images based on current vehicle ownership, including make, model and model year.
 
In addition, unique GPS mapping technology is available to guide each customer to the dealership nearest to their individual residence. All relevant dealer information has been included in the piece, from hours of operation to 5-Star accreditation.
 
The Benefit
Numerous dealers have effectively utilized the site to increase dealership traffic, build customer relationships and streamline their marketing efforts. Combined regional reports indicated a 37% lift in service department activity directly related to personalized mail campaigns and 1:1 marketing efforts.

AVANZADO has reinvented the 3 Rs. They now represent RESPONSE RATE, ROI and REVENUE! By combining Technology with Creativity we have bridged the gap between data capture and compelling, creative messaging. Allow us to help you reach your customers, and your goals, through 1:1 communications.

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