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Invisible Fence Success Story

The Problem
Too many in-home sales presentations were not resulting in an order. Invisible Fence was looking for a more effective way to move prospects to make a purchase decision.
 
The Solution
Avanzado deployed a solution that involved creative marketing, AdBuilder and integrated with client CRM. Highly personalized incentivized communications were automatically sent to prospects who had not made a purchase decision.
 
By incorporating data captured during the demo, Avanzado was able to personalize the piece with the customer’s name, the pet’s name, the breed and gender of the pet, the field rep’s name and a 20% discount calculation (rounded) for a true audience of one direct mail campaign.
 
The Benefit
By using an Avanzado solution 31% of the customers mailed requested a return visit from the field rep. 88% of them purchased product & scheduled installations using the 20% Discount Incentive.

AVANZADO has reinvented the 3 Rs. They now represent RESPONSE RATE, ROI and REVENUE! By combining Technology with Creativity we have bridged the gap between data capture and compelling, creative messaging. Allow us to help you reach your customers, and your goals, through 1:1 communications.

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