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Kia Success Story

The Problem
Dealers needed a way to execute marketing campaigns to improve new customer in-store traffic and customer loyalty. Dealers were making independent decisions and brand compliance was suffering.
 
The Solution
Avanzado deployed AMP and AdBuilder to provide a nationwide solution that allows dealers to execute brand compliant, cost effective marketing materials to drive aftermarket accessories and automotive services. By using our proprietary marketing messaging technology, value added feature functionality that incorporates data upload and data query, Avanzado developed a custom web solution that exceeded the customer’s vision. Customizable templates and marketing materials, Co-op approved designs and multiple levels of reporting gives each dealership a wide range of flexibility, yet the ability to stay within the guidelines of brand consistency.
 
The Benefit
Since its inception in 2007, numerous dealers have effectively utilized the site to increase dealership traffic, build customer relationships and streamline their marketing efforts. In reference to the ease of use and overall function of their site, a Kia Motors dealer summed it up by calling it “ridiculously cool”!

AVANZADO has reinvented the 3 Rs. They now represent RESPONSE RATE, ROI and REVENUE! By combining Technology with Creativity we have bridged the gap between data capture and compelling, creative messaging. Allow us to help you reach your customers, and your goals, through 1:1 communications.

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