We show our clients how to leverage data and assets to build more relevant communications. As experts in consumer and business data segmentation, data sourcing, and predictive modeling, Avanzado can turn data into your most powerful communication tool. We want to take your data to the next level and enhance personalization throughout the digital marketing communication lifecycle. Our solution for Business Intelligence and Predictive Analytics is called 20/20.
20/20: “See the opportunities in your data clearly!”
Business Intelligence (BI) and predictive analytics are a perfect example of where people (data scientists) can develop structural equations and models that identify meaningful, high-probability activities. Avanzado’s Business Intelligence team specializes in studying the use of data for decision making, program evaluation, process measurement, and organizational performance. With over 20 years of analytical expertise and PhDs in Mathematical Psychology, our in-house analytics consultants have participated in programs that have benefitted Automotive, Healthcare, Education, and a variety of other industries. The team is pivotal in the implementation of measurement systems for customer loyalty, which are applied to direct marketing and competitive analysis.