PURL Technology The internet is becoming a more important aspect used within marketing campaigns. As part of our service offerings, Avanzado will offer Personalized Uniform Resource Locaters (PURLs) for every mail piece generated. PURLs enhance the effectiveness of each mail campaign, allowing real time measurement for tracking. Each piece of printed material will receive PURLs letting you deliver a highly targeted message, and gives your customer the ability to respond to the offer. In addition, these features also allow the flexibility for higher response rate or to make changes to upcoming promotions allowing for greater customer satisfaction. Please review some quotes from leading experts in the field of customer communications:
Studies show that nearly 33% of direct mail recipients prefer to respond or go online. And you can bet that number is growing. Now, imagine making your direct mail’s call-to-action a personalized URL: "Jill, to find out more about our five day event, please visit www.jill.sample.avanzado.com". When Jill visits, she gets a special web landing page that combines the look and feel of your print direct mail piece - and can also contain the same variable images, special offers and text to suit Jill’s interests. Results - Jill gets relevant content that's engaging and meaningful. You get the opportunity to survey Jill, capture her email address, track her activity, or execute any number of other tactics made possible on the web. And the moment Jill responds, a notification can be automatically and immediately routed to a designated salesperson, retailer or corporate department of your choosing. Then you can follow up, make assessments, using comprehensive reports that detail response rates, visitor patterns, and more. This is true multiple-media strategy - making two powerful response channels work together to manage and increase your responses. | ||
